Statistics and data
We know that local businesses need research relevant to local conditions. While REMPLAN gives great information specific to our region, and there is some excellent data from state and federal agencies, we also conduct our own regional research from time to time to deepen our knowledge of the local context.
The Mornington Peninsula Shire through REMPLAN provides access to detailed economic data including statistics on industry employment, output, tourism and gross regional product. Through REMPLAN you are able to explore and understand our local economy in terms of industry contributions, the role of tourism, workforce characteristics and trends.
Data is displayed via graphs, tables and interactive maps together with easy-to-understand explanations and commentary.
For further information view our online economic profile
2021 Census reports
The ABS has released the first of the 2021 Census data(PDF, 3MB) which provides information on the demographic structure of our communities.
The March report(PDF, 838KB) provides a comparison between two Census periods, 2021 and 2011, and gives an insight into changes over the past ten years on the Mornington Peninsula.
The second release (October 2022) provides information about industry and employment included in the December report.(PDF, 3MB)
Snapshot of the local tourism visitor economy
Mornington Peninsula visitation at a glance for the period September 2021 and September 2022 (released December 2022)
- Domestic day trip visitors increased by 54% to 5.8m on 2021
- Domestic overnight visitors increased by 7% to 1.7m on 2021
- Total domestic visitors increased to 7.5m (up from 5.3m in 2021)
- Spend by domestic day trip visitors increased by 101% to 651m
- Spend by domestic overnight visitors increased by 34% to 925m
- Total spend by domestic visitors $1.5b
- Average spend per domestic visitor: day trip visitor $112 per person, overnight visitor $539 per person
NB: figures displayed for the Mornington Peninsula tourism region which includes both the Mornington Peninsula and Frankston.
Visit Business Victoria Regional Visitation to view other Victorian regions.
Find the latest tourism industry research information from Business Victoria.
Data about domestic visitation into Victoria based on the national visitor's survey results.
Research and trends in regional visitation based on information on domestic and international visitor numbers and visitor expenditure from the National and International Visitor Surveys
International visitation into Victoria including the Mornington Peninsula.
Get the latest regional data for the peninsula, including nights stayed, spend and origin from Tourism Research Australia.
2021-2022 Business Survey Results
The 2021-2022 Business Surveys provide a detailed firsthand account of the challenges facing local businesses as they navigated COVID lockdowns and recovery. With almost 2,000 surveys conducted across more than thirty localities, this is the largest business survey Council has ever conducted.
To identify ways to support businesses in their journey towards COVID recovery, Council needed to gain a deeper understanding of the current business climate. To do this, it was important to hear from businesses in towns, villages and industrial estates across the region.
Some key findings from the survey were:
- The main industries that businesses surveyed included: Retailer (33.25%), Accommodation, Café and Restaurant (11.85%), Manufacturing (7.75%) and Building/Construction (6.70%)
- Overall business confidence is high with 90.4% of businesses rating their level of confidence five out of ten or higher, and 51.6% giving a rating of eight out of ten or higher.
- The biggest challenges facing businesses were engaging staff (26.32%) and sourcing products or suppliers (24.38%). The other main challenges included increasing revenue (20.53%) and engaging with customers (11.07%).
- Majority of businesses surveyed employed 5 staff or less. 80% of business that employ full time staff have 5 or less employees. While 84.5% of businesses employ part time staff have 5 or less employees
Home-based business survey results
The Economic Development team at Mornington Peninsula Shire, offered businesses the opportunity to take part in a home-based business survey. The aim being to strengthen our understanding of the home-based business sector.
A total of 485 respondents completed the survey. The mix of respondents included established and new businesses (startups), sole operators and those currently employing staff.
Some key findings from the survey were:
- A typical home-based business on the Mornington Peninsula has been operating for more than 10 years
- A typical home-based business operator works more than 31 hours per week and employs few or no staff
- Almost all respondents expect business to be steady or grow
- Over 90% primarily engage with customers face-to-face and are servicing the local market
- Access to affordable commercial space would help with their growth plans
The results of the survey have been used to create an Action Plan to help support our Home-Based Businesses (HBBs).
Some of these actions are to:
- provide opportunities for HBB’s to enhance their business capabilities to encourage business growth;
- link HBB’s with key service providers such as local co-working spaces;
- facilitate transition of HBBs wishing to move to commercial premises; and
- facilitate HBBs to expand markets, including beyond the region.
Spendmapp cleans and analyses bank transaction data by time, geography, expenditure category and type allowing continuous monitoring and analysis of local economic activity.