Statistics and data
Local businesses need research which reflects local conditions. While REMPLAN provides valuable region-specific information and state and federal agencies offer excellent data, we also conduct our own regional research to better understand the local context.
Mornington Peninsula Shire offers detailed economic data on industry employment, output, tourism, and gross regional product. This platform allows you to explore the local economy, including industry contributions, tourism, workforce characteristics, and emerging trends. Data is presented through graphs, tables, and interactive maps, accompanied by clear explanations and commentary. View our regions demographics and an economic context report(PDF, 755KB).
Snapshot of the local tourism visitor economy
Visitor numbers to Mornington Peninsula for the period 1 January 2024 to 31 December 2024.
Key results for the Mornington Peninsula for 2024
- The Mornington Peninsula tourism region received 7.9 million visitors in 2024. This figure is down slightly by 1% on the 8 million visitors received in 2023
- Breakdown of the 7.9 million visitors
- 5.7 million visitors (73%) were daytrip visitors from within Australia. This is ↓ 5% on 2023
- 2.1 million visitors (26%) were overnight visitors from within Australia. This is ↑ 9% on 2023
- 59,000 visitors (1%) were overnight visitors from overseas. This is ↑ 47% on 2023
- The total amount spent by visitors was $1.8 billion in the region (Note: is the first time since COVID the figure includes international visitor spend)
- Spend by daytrip visitors from within Australia was down on 2023 by 5% to $667 million (on average, this was $116 per visitor)
- Spend by overnight visitors from within Australia increased on 2023 from $1.06 billion to $1.08 billion
- Interstate overnight visitors spent $158 million
- Intrastate overnight visitors spent $925 million
- Spend by overnight international visitors has increased on 2019 from $78 million to $84 million
- On average international overnight visitors spent $1,417 per person
Compared to other Victorian regions (excluding Melbourne), the Mornington Peninsula ranks
#1 in domestic daytrip visitors
#6 in domestic overnight visitors
#3 in international overnight visitors
#2 in spend by domestic daytrippers
#4 in spend domestic overnight visitors
#6 in spend by international overnight visitors
#5 in number of nights stayed by domestic visitors
#6 in number of nights stayed by international visitors
Note: The Mornington Peninsula tourism region includes visitors to Frankston and Mornington Peninsula local government areas.
Source: Tourism Research Australia
View more tourism statistics for the Mornington Peninsula or other regions within Victoria.
Spendmapp reports
Spendmapp cleans and analyses bank transaction data by time, geography, expenditure category and type allowing continuous monitoring and analysis of local economic activity. View monthly and quarterly snapshot reports.
2025 Reports
View 2025 monthly and quarterly snapshot reports:
2024 Reports
View 2024 monthly and quarterly snapshot Spendmapp reports:
January(PDF, 992KB)
February
(PDF, 994KB) March(PDF, 1007KB) |
Q1(PDF, 334KB)
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April(PDF, 1006KB)
May(PDF, 1MB)
June(PDF, 1010KB)
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Q2(PDF, 335KB)
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July(PDF, 1MB)
August(PDF, 1MB)
September(PDF, 1MB) |
Q3(PDF, 330KB)
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October(PDF, 1MB)
November(PDF, 1MB)
December(PDF, 1MB) |
Q4(PDF, 326KB)
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2023 Reports
View 2023 monthly and quarterly snapshot Spendmapp reports:
January.pdf(PDF, 928KB)
February.pdf(PDF, 948KB)
March.pdf(PDF, 965KB) |
Q1 Report(PDF, 333KB)
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April.pdf(PDF, 971KB)
May.pdf(PDF, 971KB)
June.pdf(PDF, 966KB) |
Q2 Report(PDF, 971KB)
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July.pdf(PDF, 984KB)
August.pdf(PDF, 988KB)
September.pdf(PDF, 978KB) |
Q3 Report(PDF, 333KB)
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October.pdf(PDF, 999KB)
November.pdf(PDF, 999KB)
December.pdf(PDF, 994KB) |
Q4 Report(PDF, 332KB) |
2022 Reports
View 2022 monthly and quarterly Spendmapp reports:
January.pdf(PDF, 921KB)
February.pdf(PDF, 942KB)
March.pdf(PDF, 956KB) |
Q1 report(DOCX, 939KB)
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April.pdf(PDF, 969KB)
May.pdf(PDF, 972KB)
June.pdf(PDF, 913KB) |
Q2 report(PDF, 311KB)
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July.pdf(PDF, 923KB)
August.pdf(PDF, 924KB)
September.pdf(PDF, 922KB) |
Q3 report(PDF, 308KB)
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October.pdf(PDF, 1MB)
November.pdf(PDF, 927KB)
December.pdf(PDF, 930KB) |
Q4 report(PDF, 309KB)
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2021 Census reports
The ABS has released the first of the 2021 Census data(PDF, 3MB) which provides information on the demographic structure of our communities.
The March report(PDF, 838KB) provides a comparison between two Census periods, 2021 and 2011, and gives an insight into changes over the past ten years on the Mornington Peninsula.
The second release (October 2022) provides information about industry and employment included in the December report.(PDF, 3MB)
2021-2022 Business survey results
The 2021-2022 Business Surveys provide a detailed firsthand account of the challenges facing local businesses as they navigated COVID lockdowns and recovery. With almost 2,000 surveys conducted across more than thirty localities, this is the largest business survey Council has ever conducted.
To identify ways to support businesses in their journey towards COVID recovery, Council needed to gain a deeper understanding of the current business climate. To do this, it was important to hear from businesses in towns, villages and industrial estates across the region.
Some key findings from the survey were:
- The main industries that businesses surveyed included: Retailer (33.25%), Accommodation, Café and Restaurant (11.85%), Manufacturing (7.75%) and Building/Construction (6.70%).
- Overall business confidence is high with 90.4% of businesses rating their level of confidence five out of ten or higher, and 51.6% giving a rating of eight out of ten or higher.
- The biggest challenges facing businesses were engaging staff (26.32%) and sourcing products or suppliers (24.38%). The other main challenges included increasing revenue (20.53%) and engaging with customers (11.07%).
- Majority of businesses surveyed employed 5 staff or less. 80% of business that employ full time staff have 5 or less employees. While 84.5% of businesses employ part time staff have 5 or less employees.
Business Survey Township Reports
Home-based business survey results
The Economic Development team at Mornington Peninsula Shire, offered businesses the opportunity to take part in a home-based business survey. The aim being to strengthen our understanding of the home-based business sector.
A total of 485 respondents completed the survey. The mix of respondents included established and new businesses (startups), sole operators and those currently employing staff.
Some key findings from the survey were:
- A typical home-based business on the Mornington Peninsula has been operating for more than 10 years
- A typical home-based business operator works more than 31 hours per week and employs few or no staff
- Almost all respondents expect business to be steady or grow
- Over 90% primarily engage with customers face-to-face and are servicing the local market
- Access to affordable commercial space would help with their growth plans
The results of the survey have been used to create an Action Plan to help support our Home-Based Businesses (HBBs).
Some of these actions are to:
- provide opportunities for HBB’s to enhance their business capabilities to encourage business growth;
- link HBB’s with key service providers such as local co-working spaces;
- facilitate transition of HBBs wishing to move to commercial premises; and
- facilitate HBBs to expand markets, including beyond the region.
Home-based Business Survey Report