Advocacy

Every day Council makes decisions that affect our community and works to deliver on the things you tell us are important you. Our Council delivers more than 100 community services but when it comes to tackling bigger issues and projects, we need the support of Victorian and Commonwealth governments. We proactively work with other organisations and levels of government to seek financial support or policy change to deliver local projects.

Council's advocacy priorities include a variety of asks, which would deliver significant progress towards a better standard of living and unlocking the economic potential of the Mornington Peninsula.

Economic context

Victoria’s Mornington Peninsula is home to more than 171,000 people across an area of 723 sq km. Our municipality is a unique environment made up of 70 per cent Green Wedge and has 10 per cent of Victoria’s coastline (192kms). Our municipality supports over 62,000 jobs, with an annual economic output of over $23 billion. Our Gross Regional Product is close to $8.7 billion – led by construction, retail, education and training.

Located just over an hour’s drive from Melbourne, we have a state-significant tourism industry, attracting 8 million visitors a year. The region has a distinguished agricultural history with many food and wine producers recognised as industry leaders on the world stage.

The Peninsula, often perceived as a millionaire’s playground, has a higher proportion of people on low incomes than greater Melbourne. We have some of the most disadvantaged communities in Australia. Yet, there is so much opportunity for our region to thrive and become a significant contributor to the broader Victorian and national economy.

Advocacy highlights

Our advocacy focus areas 2025-2026

Download: (PDF, 1MB)Community Advocacy Information Brochure(PDF, 1MB)(PDF, 1MB)
Download: (PDF, 2MB)
Advocacy Strategy(PDF, 2MB)

Ongoing projects

We will pursue our priorities with Members of Parliament, Ministers, council alliances such as the South East Councils Climate Change Alliance (SECCCA) and other representatives of the Victorian and Commonwealth Governments.

Please help our campaign by contacting your local political candidates to express your support for any or all of the projects below.

Contact your State and Federal members

Chris Crewther, State member for Mornington

chris.crewther@vic.liberal.org.au

0480 383 143


Paul Mercurio, State member for Hastings

hastings@parliament.vic.gov.au

paul.mercurio@parliament.vic.gov.au

03 5977 5600


Sam Groth, State member for Nepean

sam.groth@vic.liberal.org.au

0413 836 797


Jodie Belyea MP, Member for Dunkley

jodie.belyea.mp@aph.gov.au

03 9781 2333


Zoe McKenzie, Federal member for Flinders

zoe.mckenzie.mp@aph.gov.au

03 5977 9082