Mornington Peninsula Provenance Mark

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Locally-grown produce has a brand new identity with the launch of the Mornington Peninsula Produce (MPP) food provenance brand.

The certified trade mark, developed by the Mornington Peninsula Shire and the Food Industry Advisory Body (FIAB), gives consumers confidence in the provenance of fresh produce when purchasing from farm gates, farmers’ markets and retail outlets.

The aim of the trade mark is to strengthen the identity of the Mornington Peninsula as a quality, fresh and innovative food economy, and it provides consumers with a guarantee of authentic provenance from the Mornington Peninsula with the legal backing of the Australian Consumer and Competition Commission (ACCC).

The Mornington Peninsula Produce website provides a searchable directory of all MPP registered producers and their produce, and is also a useful resource to identify new opportunities for producers.

For further information on MPP, please visit www.mpproduce.com.au, or contact Sarah Saxton (Agribusiness and Food Industry Officer) on 5950 1450 and sarah.saxton@mornpen.vic.gov.au.