The main objective with this workshop is to educate people on why they should use stories and reels for their business, then have a go and make one or two!
Course Outline
Introduction (10 minutes)
– What we’ll cover today
– Why stories and reels are important for social media
Module 1: Understanding Stories and Reels
– What are stories and reels: key features and differences
– Examples of effective stories and reels
– Benefits of using stories and reels for engagement
Module 2: Planning Your Content
– How to plan what you’ll share: creating a simple content plan
– Tips for storytelling and making your content engaging
– Using themes and series to keep your audience interested
Module 3: Creating Stories and Reels
– How to use the camera and tools in Instagram, Facebook, and TikTok
– Tips for shooting: framing, lighting, and sound
– Adding effects, filters, and music to enhance your content
Module 4: Editing Your Content
– Basic editing tools within social media apps
– How to trim, add text, and use stickers effectively
– Tips for creating a cohesive look and feel
Module 5: Posting and Promoting Your Stories and Reels
– Best practices for posting: when and how often
– Using hashtags, tags, and geotags to reach a wider audience
– Engaging with your audience: responses, comments, and DMs
Q&A and Wrap-Up
– Time for your questions and any last tips
– Quick review of what we learned
– Extra resources and what to do next
Materials Needed
– Smartphones with charged batteries
– Access to Instagram, Facebook, or TikTok
– Notes and simple content planning templates