Operating a tourism business

Looking to become part of the thriving tourism industry community here on the Mornington Peninsula? Have a new idea, a passion you would like to bring to life? We are here to help. Let us connect you to the right information, organisations and networks to support the lifecycle of your business.

Find more information on our dedicated business website. Our tourism team can get you started. contact us by email or phone 03 5950 1579.


Promote your business

There are a number of other ways that you can access resources to help you promote your business, and many of these are free.

Connect to the Tourism team

We can help point you in the right direction. Learn more about the support available to your tourism business on our dedicated business website, or contact us by email or phone the team on 03 5950 1579

Support Local campaign

List your business for free on the Mornington Peninsula Shire’s dedicated online business directory and tap into the Shire's Support Local campaign.

Best Bites program

If you have a food business, joining the free Best Bites program can help you to grow your business.

Arts & culture businesses

List your arts business for free on the Mornington Peninsula’s creative and cultural register 

Upskill yourself, your team and your business

The Mornington Peninsula Shire has a dedicated business website with a regular industry development program of low cost and free workshops, trainings, small business mentoring clinics, on demand learning and more. This is your one stop shop to finding business tips, tricks and resources to help your business grow.


Connecting to tourism business networks

Let us introduce your business to the organisations and networks that can support your tourism business and build your networks.

Local tourism and industry associations work to provide their members with opportunities to collaborate in marketing, share information and resources, development as well as providing a platform for business owners to connect with each other. There are a number of other key industry associations that provide a range of support and useful resources that your tourism business may need to be aware of. 

Regional tourism organisations have well established website and social media platforms as well as the working relationship with both state and national governments. If you have an established business, involvement in regional tourism may provide opportunities for businesses to buy into larger scale, cooperative marketing programs. 

 Find contact details and more information on our dedicated business website.

Holding a tourism event

Successful events are reliant on attention to detail, and ticking all the boxes. 

Find what you need to know about holding an event on public or private land, planning a wedding in a public space, getting a permit to film, or getting your event listed on one the community event signage sites.

The Mornington Peninsula Visitor Information Centre, in Dromana, has a dedicated events display space for brochures, fliers and digital promotion in the centre. Drop in to discuss, or contact them by email or phone 03 5950 1579.

The Shire’s community event calendar on the Shire's website is a great way to promote your upcoming community event for free. All submissions must be made online for it to be added to the ‘What’s On’ listings. Listings should be submitted at least 2 weeks prior to the event to ensure adequate time to upload and be of benefit to you.

Mornington Peninsula Regional Tourism partner businesses holding events of a tourism nature may submit them for consideration to be displayed on the regional tourism website.

For more advice and information, contact our tourism team by email or phone 5950 1579.

Large group and corporate events

Large group events, conferencing and corporate activities are a valuable economic driver for the Mornington Peninsula. 

The Shire's tourism team can provide links between event planners and local businesses capable of hosting an event or group activity.

They can assist local tourism businesses  to develop and promote their business as a venue, accommodation, tour or activity provider that can host large groups or corporate events.

If your business is planning a corporate day out, team building activity or business meeting for your staff or key stakeholders, we provide a complimentary and impartial advisory service to help you to make the most of holding your event on the Mornington Peninsula. No matter what size your event is, we will find something to suit your needs and ensure a great experience. 

Get in touch by email or phone 03 5950 1579.


Tourism signage

Having appropriate signage to direct customers to your business is important. Find out what signage you need and the guidelines which apply.

Tourism research

The visitor economy plays an important part to the economic health of the Mornington Peninsula. We have close to 2000 tourism businesses, employing over 7000 people. In 2018, the visitor economy generated $1.07 billion into the local economy.  

Our dedicated business website has a list of research and data to help you understand the trends, who your customers are, and assist with your business planning. 

Stay up to date

Subscribe to our dedicated business newsletter and stay up to date with the latest business news.

Looking for tourism experiences? 

Mornington Peninsula – come to explore, or live the dream - beaches, natural wonders, innovative cuisine, wineries, craft breweries and distilleries are waiting to be discovered. Whether you are looking for all the latest events and experiences in your own backyard, or considering finding us for the first time, we are here to help you discover all that is the Mornington Peninsula.

The Mornington Peninsula Visitor Information Centre provides current information on what is happening in the area, souvenirs and mementos, fishing licences, event ticketing and a complimentary accommodation booking service for residents and visitors.