Reboot, pivot, restrategise

Reboot, pivot, restrategise. A workshop to support small business in the Mornington Peninsula Shire in the post COVID era.

About this event

  • What happened to your business during COVID?
  • Have you pivoted your business to maintain it?
  • Have you implemented a new strategy?
  • Have you fully utilized digital technology and social media to support your business?

Michael Mitchener & Associates in association with Mornington Peninsula Shire will present a two hour online workshop to help your small business adjust to the issues that COVID 19 has presented for the long term sustainability of businesses. In this workshop we will look at the degree to which your business has embraced digital technology to support both online sales, operations, communication and marketing and the degree to which you have embraced social media to promote your product and how successful this has been. So even if you have embraced digital technology and social media we will show you how to maximise their potential. This includes the way you utilise your website, how you maintain your email database, whether your online sales platform is working for you and the social media platforms across your business.

 Who will deliver the workshop?

Michael Mitchener

Michael Mitchener is a highly experienced business planning development, management, and training consultant. Through his company, Michael Mitchener & Associates Michael works with other partner companies to deliver feasibility studies, business plans and management reviews for local government and not for profit organisations. He also works with corporate businesses which seek partnerships with arts and creative projects as part of their marketing objectives and strategies. Michael brings extensive experience in executive management in both the government and non-government sectors to his consulting work.

Dom Musico

Dom is a true digital native. A brilliant young woman, she intuitively understands the power of social media and how it can help businesses develop very cost effective marketing plans. She has experience in developing communications and marketing plans for small business including the utilization of social media campaigns to support business development. Dom holds an MA (Marketing & Communications) Bachelor of Arts, and Certificate III in Microbusiness.

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  • Tuesday, 27 July 2021 | 06:00 PM - 08:00 PM
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