Refine your business skills

Published on 09 May 2019

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Refine your business skills

9 May 2019

Mornington Peninsula Shire is offering a range of workshops throughout May and June.

The workshops cater for business owners looking to improve their marketing skills, understanding of finance and refine skills on hiring.

All workshops can be booked by visiting mpbusiness.com.au/event or by contacting Mornington Peninsula Shire’s Economic Development Unit on business@mornpern.vic.gov.au or 5950 1446.

Book the entire series and get the first session free!

FACEBOOK FOR YOUR BUSINESS: EVERYTHING YOU NEED TO KNOW AND TO GET SORTED

21 May 2019, 6pm – 8pm

Mornington Library Room – 2 Queen Street, Mornington

Cost: $20

Learn the basics of Facebook marketing success and equip yourself to extract the best of this powerful online marketing tool that few small businesses can afford to ignore.

At the workshop you will learn how to:

  • get your Facebook business page up and running
  • set realistic budgets for time and money
  • get SMART goals for your social media
  • complete a social media skills audit
  • learn how to produce regular content
  • tips for Facebook advertising campaigns and search marketing
  • apply best practise when responding to negative feedback
  • refine a social media policy.

FINANCE FUNDAMENTALS: HOW TO KEEP THE CASH FLOWING

28 May 2019, 6pm – 8pm

Mornington Library Room – 2 Queen Street, Mornington

Cost: $20

If you’re spending more time juggling cash than running your business, making a profit but still struggling to pay the bills, then this essential small business workshop will ensure you’re never caught short again.

At the workshop you will learn how to:

  • tell us the difference between profit and cash flow
  • understand the working capital cycle
  • improve customer collections
  • manage stock
  • manage suppliers
  • manage debtors
  • avoid cash flow crisis
  • prepare a cash flow forecast
  • access tools, templates, support and resources in the future.

KEEP THE RIGHT STAFF: HOW TO EMPLOY GOOD PEOPLE

4 June 2019, 6pm – 8pm

Mornington Library Room – 2 Queen Street, Mornington

Cost: $20

Behind every business success story is a great team making it all happen. Find out how to identify the right people for your business and how to motivate them to stay. Investing in your people is your best investment in the future of your business. This workshop is packed with practical advice, tips and templates to show you how.

At the workshop you will learn how to:

  • identify the right people
  • attract the right people
  • conduct interviews and assess candidates
  • choose between contract salary
  • understand legal compliance
  • build a great culture around your staff
  • negotiate and resolve disputes
  • access tools, templates, support and resources in the future.

ADVANCED MARKETING: HOW TO MAKE YOUR STRATEGY WORK SMARTER

11 June 2019, 6pm- 8pm

Mornington Library Room – 2 Queen Street, Mornington

Cost: $20

It’s not enough to stand apart from your competition. Successful marketing is also about being ready to respond and take advantage of change. If you’ve already got a marketing strategy in place, find out how to ramp up your current activities to work smarter at this essential workshop that will ensure you stay one step ahead.

At the workshop you will learn how to:

  • set SMART marketing goals
  • identify communications gaps
  • improve your current strategy
  • integrate online and offline marketing
  • identify new opportunities and stay competitive
  • monitor and measure the return on your marketing dollar
  • match product or service to target audience
  • access tools, templates, support and resources in the future.