More than a pool: the official Yawa Aquatic Centre brand and website
Published on 24 December 2020
24 December 2020
We are excited to share with you the official branding and website for Mornington Peninsula Shire’s new Yawa Aquatic Centre in Rosebud.
Yawa is the local indigenous word for ‘swim’ or ‘to swim’ and was chosen by Council from a shortlist of names voted on by the community earlier this year.
It is a simple and unique name representing the purpose of the facility. ‘Yawa’ is implicitly local and draws on a language reflecting over 40,000 years of history.
The brand draws inspiration from the name, the facility design and the unique coastal landscape of the Mornington Peninsula.
Water is an intrinsic part of life on the Peninsula, surrounded as we are by Port Phillip, Western Port and Bass Strait.
The three semi circles represent these three bodies of water, as well as the sweeping architectural form of the building.
Circles across many cultures represent the self, a sense of inner peace, and inclusiveness. Circles are seen in the natural world, with ripples in water or the age rings of a tree – radiating out to represent life’s journey from young to old.
Coinciding with the launch of the official brand, Belgravia Leisure is thrilled to launch the new Yawa website – yawa.com.au.
The site provides you with an easy way to find out everything you need to know about the facility.
Locals and visitors from further afield will be able to easily see opening hours, membership and pass options and exciting announcements about community events.
The website has been designed in collaboration with Belgravia Leisure, Mornington Peninsula Shire and creative consultants Studio Binocular, to tell the story behind the milestone Yawa Aquatic Centre.
To find out more visit yawa.com.au or email customer service at email@example.com.
Construction continues during Coronavirus
Despite COVID-19 restrictions, construction of Yawa Aquatic Centre has continued as a priority for Council.
Site contractors have been working at maximum capacity within Victorian Government COVID-19 restrictions to work towards project completion in April 2021.
To stay up to date with the construction progress visit mornpen.vic.gov.au/yawa.
Quotes attributable to Mayor Councillor Despi O’Connor:
“The brand has been designed to represent Yawa as a place for everyone. It also recognises and celebrates indigenous culture and language.”
“We can’t wait to welcome everyone to this incredible new facility soon.”
Quotes attributable to Centre Manager Yawa Aquatic Centre Dan Andrews:
"The operational team are excited to welcome the local community to Yawa. We look forward to offering a wide range of programs and services that will support the entire Mornington Peninsula community to improve their health and wellbeing in 2021 and beyond.”