Operating a tourism business

Looking to become part of the thriving tourism industry community here on the Mornington Peninsula? Have a new idea, a passion you would like to bring to life? We are here to help. Let us connect you to the right information, organisations and networks to support the lifecycle of your new business. If you wish to speak with the Mornington Peninsula Shire tourism team contact us on 5950 1579 or info@tourism.mornpen.vic.gov.au

With visitation to the Mornington Peninsula increasing (8.5m in 2019), tourism is well established as a key local economic driver. To help businesses leverage off each other the peninsula has many business networks and associations for tourism businesses to access.  Each organisation performs a slightly different function and offer different benefits to their members. Most have annual partnership fees that vary according to the benefits and services they provide.

Local Tourism & Industry Associations

Local tourism and industry associations work to provide its’ members with opportunities to collaborate in marketing, share information & resources, development as well as providing a platform for business owners to connect with each other. Listed below are key local tourism organisations your business can tap into.

Local Tourism Associations

Mornington Peninsula Hinterland Tourism:  contact them by email or visit their website 

Mornington Peninsula Beachside Tourism: phone 5984 0065, contact them by email, or visit their website

Northern Mornington Peninsula Tourism: phone 5975 0466, contact them by email, or visit their website.

Western Port Tourism: phone 5909 8409, contact them by email, or visit their website

Local Tourism Industry Associations

Mornington Peninsula Vignerons Association: phone 5989 2377, contact them by email, or visit their website.

Mornington Peninsula Weddings: contact them by email, or visit their website.

Golf Mornington Peninsula: contact them by email, or visit their website.

 

Township Business Groups

Mornington Chamber of Commerce: contact them by email, or visit their website.

Western Port Chamber of Commerce: contact them by email, or visit their website.

Rosebud Chamber of Commerce: contact them by email, or visit their website.

Rye Beach Business Association: visit their website

Mt Eliza Chamber of Commerce: visit their website

Sorrento Portsea Chamber of Commerce: contact them by email, or visit their website

Flinders Chamber of Commerce: contact them by email.

Peninsula Business Network: visit their website

Leveraging regional tourism

Regional tourism organisations have well established website and social media platforms as well as the working relationship with both state and national governments. For established businesses, and those wanting to upscale, involvement in regional tourism may provide opportunities for businesses to buy into larger scale, cooperative marketing programs. Other benefits include access to latest news, statistics and trends, industry development, and networking.

To find out more information:

Mornington Peninsula Regional Tourism Board: 

Phone 5925 9346, contact them by email, or visit their website.

Other tourism organisations

There are a number of other key industry associations that provide a range of support and useful resources that your tourism business may need to be aware of. If you are unsure as to

 

Visit Victoria (state tourism body): visit their website

Tourism Australia (national tourism body): visit their website

Victorian Tourism Industry Council (VTIC) (Victoria’s peak body for tourism leadership, advocacy and events): visit their website

Australian Tourism Industry Council (ATIC) (national body for tourism leadership and industry representation): visit their website